Digital Marketing Coordinator at MTN Rwanda: (Deadline: 4 Jul 2026)

At MTN RwandaCell, we are not just an organization; we are purpose-led and value-driven. Understanding our people’s needs and aspirations is the key to creating work experiences that delight you daily at work. Our commitment to fostering an environment where every member of our Y’ello Family is heard, understood and empowered to live an inspired life is what sets us apart.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be it is in our DNA.

As an organization, we are on a mission to create an exciting and rewarding place to work. We want our people to be themselves, thrive in a positive environment, and ignite their full potential. We believe in building a workplace founded on relationships and achieving a purpose greater than our own. This is the experience we want you to have with us.

Our commitments go beyond an organizational promise. Our leadership and managerial ethos involve meaningfully partnering with our employees, customers, and stakeholders with a vision to realize our shared goals.

We are delighted you are considering us as your career partner to make a mark in the world. We look forward to your application. Therefore, we are hiring a highly skilled and self-motivated candidate for the Consumer department position below, both internally and externally.

To drive MTN Rwanda’s digital presence by managing and optimizing all digital channels (website, social media, paid media), delivering data-driven, customer-centric campaigns that increase brand engagement, digital acquisition, and revenue contribution, while ensuring real-time responsiveness and brand compliance across platforms.

1. Digital Strategy & Execution

·      Execute MTN Rwanda’s digital marketing strategy across owned, paid, and earned channels

·      Translate campaign objectives into channel-specific digital plans

·      Ensure always-on digital presence aligned to business priorities (products, revenue, brand)

2. Social Media Management & Community Engagement

·      Own and manage all MTN Rwanda social media platforms (Facebook, X, Instagram, TikTok, YouTube, etc.)

·      Develop and execute monthly content calendars aligned to campaigns and brand tone

·      Drive real-time engagement, including responding to customer queries in collaboration with the Customer Experience (CEX) Teams

·      Lead social listening and sentiment analysis, providing actionable insights

·      Manage online reputation and crisis communication escalation

·      Coordinate and execute live digital coverage for events and activations

3. Performance Marketing & Paid Media

·      Plan, execute, and optimize paid digital campaigns (Meta, Google, programmatic, etc.)

·      Monitor campaign performance daily and optimize based on KPIs (CTR, CPA, conversion rates)

·      Manage and track digital budgets to ensure maximum ROI

·      Work with agencies to improve media efficiency and effectiveness

4. Website & Digital Platforms Optimization

·      Own MTN Rwanda website performance including Content updates, UX improvements, etc.

·      Collaborate with IT and developers to resolve issues and enhance functionality

·      Drive traffic growth, engagement, and conversion metrics

5. Data, Analytics & Reporting

·      Track and report on all digital KPIs including:

o  Traffic

o  Engagement

o  Conversion

o  Campaign ROI

·      Use tools such as Google Analytics, Meta Business Suite, and social listening tools

·      Provide weekly and campaign reports with actionable insights

·      Continuously optimize campaigns based on data

6. Content & Campaign Integration

·      Collaborate with Brand and Creative teams to ensure digital-first content development

·      Ensure consistency of messaging across all platforms

·      Adapt content for platform relevance and performance

7. Vendor & Stakeholder Management

·      Manage digital agencies and media partners

·      Ensure timely delivery, quality, and performance of outputs

·      Collaborate cross-functionally with relevant internal teams.

·      3–5 years in digital marketing, preferably in telecom or FMCG

·      Proven experience managing social media platforms on a scale

·      Experience in marketing and campaign optimization

·      Bachelor’s degree in marketing, communications, digital media, or related field